How stereotypes are used in Marketing ?

         The project demanding in one of my courses in my international section was to imagine the design of the bottle of the next limited edition of the famous brand, in the case we would work for this famous company. We thought about the French touch, and the best way for transmiting a message to an international population is to used stereoptypes. Indeed everybody will understand the theme we chose. This idea of an  ” Abolut Frenchie ” comes in the wakes of the series of the limited edition bottles linked to famous cities and to countries.

                       

We also had another idea : Absolut Caviar, I realised two ads, in the spirit of the advertsing campaign of Absolut Vodka, with a very smart tool, Photophiltre, which is very pratical and easier than Photoshop. If you are interested in here is the link of the first one: Absolut Caviar ad and here is the second one: Absolut Caviar presentation.

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